Social Media and PR Executive

We have a fantastic opportunity to join our exciting and fast-paced Marketing and Communications team in this new role as a Social Media and PR executive to help support the development and delivery of our marketing campaigns.

Working in the Digital Marketing Team, you will support the development, delivery and management of the external communications channels, programmes and campaigns in line with business priorities.

As Social Media and PR Executive, you will be required to:

Social Media:

• Support the senior team in rolling out the social media strategy aligned to the business growth.
• Work with stakeholders from across the business and multiple sectors to create high-quality content tailed to each social media channel.
• Manage the social media schedule ensuring timely and relevant posts that resonate with target audiences.
• Stay updated on industry trends and emerging content themes to ensure the brand remains relevant.
• Collaborate cross-departments to share insights and information for content that promotes Sunbelt 4.0 including our products, solutions and sustainability initiatives.
• Monitor and respond to comments, messages and mentions across all social media channels.
• Engage with followers, influencers and key customers to enhance brand visibility and community engagement on social media.
• Undertake regular analysis of social media metrics and identify areas for improvement and opportunity. Prepare regular reports on social media performance and recommendations for the marketing team.
• Implement and optimise social media strategies including running paid social media campaigns to drive acquisition and build brand awareness.
• Lead the employee advocacy programme to increase employee usage of social media with a focus on LinkedIn.
• Provide regular training to teammates on social media best practices and building personal brand online.

Public Relations:

• Contribute to the schedule of communications activity to promote the company externally.
• Assist in the development and execution of PR strategies and campaigns by working over a broad range of sectors to build relationships with key publications.
• Create draft press releases and promotional materials.
• Support with the planning and coordination of media events.
• Conduct competitor research on industry and sector trends.

This role offers hybrid working arrangements  - with a mix of remote and office 2/3 days (Birchwood Park, Warrington). 

What can we offer you in return? You’ll be joining a highly successful FTSE100 company, the UK’s largest equipment rental provider.  We provide an Industry leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great Company pension scheme.

If you join the team we’ll provide you with everything you need and ensure you are equipped for success. We’ll talk to you about your training and personal development needs and what you’d like to do to further your career and support your future aspirations.

To succeed in the role of Social Media and PR executive you’ll need the following skill set and behaviours;

• Previous experience in a Social media, PR or Communications team (ideally in B2B environment)
• Writing skills, with proven ability and adept at producing clear, creative and high-quality content and messaging
• Solid experience of Office 365 including Teams, Word and PowerPoint
• Ability to build effective working relationships across organisations
• Experience running campaigns and activity ­­
• Enthusiasm to learn and desire to deliver engaging communications
• Able to work independently and within a team
• Confident and enthusiastic showing a strong ability to learn and expand the role

Sunbelt Rentals is the leader in equipment rentals in the UK, Ireland, US and Canada - as well as specialist operations in Europe. We provide a range of solutions to every market and sector, including construction, industrial, energy, infrastructure, government and events. Our teams make the impossible possible and the unthinkable doable. Turning what if into what is. 

Our people are at the heart of our values and they’re our greatest asset.  We rely on you to look after our customers so in return, we take good care of you.  We recognise the value and uniqueness of our team-mates and are committed to creating a diverse and inclusive Sunbelt Rentals, providing equality of opportunity and a culture of fairness and respect.

Your health, safety and wellbeing is really important to us. We’re raising awareness and providing support through initiatives such as our mental health awareness campaign and first-aider programme. You’ll also be able to access a 24-7 employee assistance helpline, counselling services and financial wellbeing support.