Marketing Manager

We are seeking a proactive and results-driven Marketing Manager to join our team. You will work closely with the Head of Marketing and the wider marketing team to develop and execute effective go-to-market strategies.

This role involves creating and delivering comprehensive marketing strategies to enhance our sector solutions and offerings, aligning with each business unit’s products and services. Collaboration across teams and departments is key to ensuring our marketing and communications strategy supports the business and commercial objectives.

Key Responsibilities 

This role includes a broad programme focused on analysing market and sales performance, building brand awareness, and delivering impactful marketing campaigns. Key responsibilities include:

• Campaign Execution: Lead end-to-end delivery of marketing campaigns, fostering internal collaboration and leveraging support from specialist teams.
• Marketing Planning: Develop clear marketing plans for each campaign, defining goals, target audiences, strategies, and timelines.
• Content Development: Create high-quality, targeted content for online and offline channels, including social media, websites, PR, events, emails, collateral, and videos.
• Collaboration: Work closely with internal teams such as email marketing, communications, creative, social media, and digital marketing to develop and refine lead nurturing tactics.
• Market Research: Analyse trends, competitors, and market insights to inform strategies and shape campaign messaging.
• Creative Development: Produce creative briefs and collaborate with internal and external teams to deliver engaging content across multiple projects.
• Campaign Analysis: Assess and evaluate marketing campaigns, tracking performance and measuring impact to inform improvements.
• Sales Enablement Tools: Develop marketing materials and tools to support the sales process and ensure alignment with sales goals.
• Customer Insights: Understand customer trends, challenges, and requirements, including defining and refining customer personas.
• Event Planning: Organise and manage industry and internal events, ensuring seamless delivery and impact.
• Stakeholder Engagement: Build relationships with business unit directors, product leaders, and sales teams, ensuring campaigns represent the customer’s voice.
• Budget Management: Support the Head of Marketing with budget planning and tracking to ensure campaigns remain within budget.
• Brand Compliance: Act as a brand ambassador to ensure all campaigns align with brand guidelines, including content style, logo usage, and messaging standards.

The successful applicant will have the following attributes:

Qualifications and Skills:

• Education: Degree in marketing, Business, Communications, or equivalent qualification (e.g. CIM).
• Experience: At least 5 years of experience in marketing roles.
  
• Strong project management and organisational skills with the ability to manage multiple priorities and meet deadlines.
• Understanding of digital marketing and multi-channel campaign delivery.
• Excellent presentation, communication, and stakeholder management abilities.
• Ability in marketing tools such as CRM systems and analytics platforms.
• Analytical mindset with the ability to interpret data and make evidence-based decisions.
• Hands-on approach with creative thinking and problem-solving capabilities.
• Team Player: Collaborative and self-motivated with the ability to lead cross-functional teams to deliver results.
• Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.

Additional Information:

• This is a national role that may involve travel and overnight stays.

As part of FTSE 100 Ashtead Group plc, Sunbelt Rentals is the global leader in equipment rentals in the UK, US and Canada - as well as specialist operations in Europe. Together, our teams of experts provide rental equipment and managed solutions into every market and sector, including construction, industrial, energy, infrastructure, government and events.