Location
The Midlands
Business Area
Sunbelt Rentals
Advertising Salary
Competitive Salary
Hours Per Week
42.5
Vacancy Type
Permanent
Careers Site Advertising End Date
26 Mar 2026

About The Role

We’re looking for the very best talent to join us at this exciting time in our journey, as we continue to strengthen our market leader position by providing an even better customer experience. We have an exciting new role for a Regional Business Development Manager covering the North East and Yorkshire with the primary aim of winning and developing revenue streams from large major customers in the Lifting sector. The applicant will require extensive experience of low level access, pipe jointing equipment and other sector specific equipment with great relationships with suppliers and manufacturers.

Working closely with the sales and account management team to develop and delivery a commercial strategy for our products in order to achieve high ROI goals in accordance to the Sunbelt Rentals business objectives

This will be done by optimizing revenue incomes through multiple sales channels (National, Regional and Internal), identifying and marketing differentiated value propositions through alternative markets and growth sectors and instigating a training and development program to improve the order capture conversion rate and overall customer experience.

This role will be covering with Midlands and Anglia region. 

Your responsibilities will include:

  • Create and implement a performance management process for the Lifting Sales community to improve capability, call activity, portfolio and area growth

  •  Develop and manage a National project and portfolio pipeline to drive new business growth through relevant sales channels and business sectors

  • Work closely alongside the National accounts team to create a plan to promote & increase the Lifting ‘Share of wallet’ within National Accounts 

  • Develop & co-ordinate training programs to increase product knowledge and working at height safety awareness across relevant Sales Channels and Hire Desks in order to create teams of ‘Trusted Advisors’.

  • Work alongside marketing to align campaigns and collateral with new products, services and underutilized products.

  • Identify new markets and underpenetrated sectors and create strategy to gain traction and market share

  • Develop systems and controls for pricing to improve governance, discounting and overall ROI.

  • Promote cross selling opportunities through all division of Sunbelt Rentals divisions.

What can we offer you in return? You’ll be joining a highly successful FTSE100 company, the UK’s largest equipment rental provider.  We provide an Industry leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great Company pension scheme. Other benefits will depend on your job role and may include company car and private medical insurance.

About You

If you join the team we’ll provide you with everything you need and ensure you are equipped for success. We’ll talk to you about your training and personal development needs and what you’d like to do to further your career and support your future aspirations. 

To succeed as a Regional Business Development Manager you will bring the following skill-set and behaviours:

  • You will have already undertaken an Account Management role and have significant experience in the Plant and Tool Hire Industry, preferably in with experience in Lifting equipment.  

  • You will have the experience, confidence and ability to positively and professionally represent Sunbelt Rentals and develop strong and successful relationships with key external stakeholders. You will also be able to demonstrate the experience and ability to lead on tender bids ensuring profitability and good ROI.

  • Key to success will be your ability to enable collaboration as you’ll work with the Procurement team, Tenders & Bids Team, Marketing team and all sales colleagues from across the group

The essential requirements:

  • Considerable sales experience of working closely with large customers

  • Sales Management experience - able to manage and develop a team of sales colleagues

  • Commercial Acumen – to ensure competitive contracts are proposed and bid for

  • Tender & Bid writing – able to contribute to sizable bid opportunities

  • Excellent communication and presentation skills – both internally and externally

  • Good understanding of hire contracts and terms

  • Teamwork – able to work across teams and across the company to build customers proposals and form commercial contracts


About Us

Why Sunbelt?

Whether it's construction sites, energy projects, government initiatives, or unforgettable events, Sunbelt Rentals deliver the equipment and expertise to move every industry forward. With our ambition to an employer of choice this makes Sunbelt Rentals an ideal destination for your next career move. 

We are committed to the fair treatment of our staff, potential staff, and users of our services, regardless of race, gender, religion, sexual orientation, responsibilities for dependants, age, physical/mental disability, or offending background.

Having a criminal record will not automatically bar an individual from working with us. We judge each case on its own merits, taking into account the relevance of the conviction to the role, the circumstances, and the time passed since the offence.

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