Location
London
Business Area
Sunbelt Rentals
Advertising Salary
Competitive Salary
Hours Per Week
42.5
Vacancy Type
Permanent
Careers Site Advertising End Date
27 Apr 2026

About The Role

Are you ready for your next role in a successful, progressive company with fantastic career development opportunities?

We’re looking for the very best talent to join us at this exciting time in our journey, as we continue to strengthen our market leader position by providing an even better customer experience. We have an exciting new role for an Sales Director who will be integral to the success of our national sales strategy, ensuring that we have a consistent, joined-up approach to managing our customer base. There really couldn’t be a better time to join, as you’ll make the key decisions, shape the strategy and implement your growth plan.

In the role of Regional Sales Director you will work in conjunction with the National Sales Director to develop and deliver a growth plan for your region.

Your key responsibilities will include providing both strategic and tactical leadership and direction to the Regional Sales Team to ensure that sales targets are achieved and exceeded, our technical experts are utilised effectively, and an exceptional customer experience is delivered.

Key success criteria will include:

  • Exceed revenue target and budget expectations by growing sales / improving discount margins / improving ROI

  • Recruiting and developing an outstanding sales team within their region

  • Working collaboratively across the whole sales organisation in Sunbelt Rentals 

  • Increasing the customer base

  • Improving customer satisfaction and reducing customer complaints / queries

  • Reducing customer attrition rates

  • Effectively utilise our planned CRM processes

  • What can we offer you in return? 

You’ll be joining a highly successful FTSE100 company, the UK’s largest equipment rental provider.  We provide an Industry leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great Company pension scheme. Other benefits will include company car and private medical insurance.

About You

If you join the team we’ll provide you with everything you need and ensure you are equipped for success. We’ll talk to you about your training and personal development needs and what you’d like to do to further your career and support your future aspirations. 

To succeed as a Regional Sales Director you will bring the following skill-set and behaviours:

  • A successful proven track record in a senior sales role where you have delivered strategic aims and driven growth plans

  • A customer-centric approach with experience of delivering an exceptional customer experience

  • The resilience, drive and determination to deliver in a fast-paced environment

  • Excellent people management, motivational and coaching skills to drive performance through your sales team and ensure that talent is recognised and developed

  • Well organised with good planning and budget management skills

  • A collaborative approach, able to engage and motivate people to work together towards common aims and objectives

  • A natural relationship builder, able to engage with Stakeholders at all levels

  • Excellent communication and influencing skills

About Us

Sunbelt Rentals is the leader in equipment rentals in the UK, Ireland, US and Canada - as well as specialist operations in Europe. We provide a range of solutions to every market and sector, including construction, industrial, energy, infrastructure, government and events. Our teams make the impossible possible and the unthinkable doable. Turning what if into what is. 

Our people are at the heart of our values and they’re our greatest asset.  We rely on you to look after our customers so in return, we take good care of you.  We recognise the value and uniqueness of our team-mates and are committed to creating a diverse and inclusive Sunbelt Rentals, providing equality of opportunity and a culture of fairness and respect.

Your health, safety and wellbeing is really important to us. We’re raising awareness and providing support through initiatives such as our mental health awareness campaign and first-aider programme. You’ll also be able to access a 24-7 employee assistance helpline, counselling services and financial wellbeing support

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